On-Page Optimization – What is it?

Before one can grasp the concept of On-Page Optimization, it is important to understand what SEO is.  Search Engine Optimization is a process by which a website is easily found by users and robots used by search engines.  In spite of all the advances in search engine algorithms, a person is better able to interpret a website as compared to a search engine.  SEO is a process by which search engines find the relevant pages, in order of ranking and use to the viewer. Talk to the LinkHelpers SEO Phoenix experts.

Defining On-Page Optimization:

The process of making pages accessible is done in 2 distinct steps – one with on-page optimization and the other with off-page optimization.  They are both important to SEO in different ways. On-page optimization as a part of SEO is a way to make a website and its content easy for search engine to fine.  It can include using specific user interfaces – methods of doing so are to include important keywords in meta-tags, titles, headers, meta content and descriptions.  All of the information should be embedded in a standard fashion so that it helps in creating highly original content and upgrades of content in such a manner that the chances of the site getting hits and high rankings is maximized.

Why On-Page optimization is important:

It is important to do this step for a number of reasons. The best LinkHelpers SEO Phoenix Company will help you get the best results!

Unique Value: Pages offer a lot of valuable information beyond the promotional aspect.  Content is better than other similar pages and combined with great images and multimedia messages, visitors find the information worthwhile.

Good User Experience: When content and keywords are well optimized, then visitors find the site easily as few requests have to be made to a browser. An aesthetically designed page is a hallmark of a great brand. Content is presented simply for easy understanding.

Built for sharing: URLs are designed to make the topics of pages obvious and easy to find!  Many pages also offer options to viewers so that they can share them with friends.

Easy access for Crawler/Bot searches: URLs are designed to be static so that the pages and content are specific to that URL.  Content is loaded directly using HTML and content is accessed with the fewest number of clicks.  If for some reason the page is not available, appropriate error messages are made available.  Meta tags allow for easy robot tagging making indexing and crawling easy.  URLs are also included in a sites XML sitemap file.

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